Whatsapp Emergencies
BOOK A DISCOVERY CALL
"Complexity is Inevitable—Chaos and Stress Are Not"
SIMPLEXITY: WHAT? WHY? HOW?
Simplexity was born from scientists observing how Mother Nature solves complex challenges with simple, actionable changes.
Since 2015, we’ve embraced and practiced this approach—helping organizations manage complexity, eliminate chaos, and erase stress.
What is Simplexity?
SIMPLEXITY is a tool that simplifies the complex without losing its essence and makes it manageable
Why does it matter?
77% of CEOs see complexity as their main priority in their daily business (according to PwC in 2005!) What about nowadays?
Who is using it?
In December 2024, Amazon's CTO Werner Vogels announced the adoption of SIMPLEXITY on a global scale, showcasing how major organizations can utilize SIMPLEXITY for enhanced efficiency and manageability.
6 critical scenarios where SIMPLEXITY provides solutions for C-level executives and founders.
Strategic downsizing or restructuring
Crisis management and rapid recovery
Launching new branches or services
Setting new strategic directions
Scaling funded startups
Navigating M&A or partnerships
4 Key Benefits of the SIMPLEXITY Mindset
Enables Vision + Clarity
Facilitates Decision-Making
Reduces Stress and Overwhelm
Maintains Focus
Principles of Simplexity
Focus on the Essentials
Decompose and Rebuild
Interdisciplinary Collaboration
Clarity of Objectives
Flexibility and Adaptation
Culture of Experimentation
SIMPLEXITY in Action: The S.I.M.P.L.E. Cycle
SCAN: Systems Intelligence
Assess the context and environment
Eliminate noise
ISOLATE: Strategic Decomposition
Break down overwhelming complexity into manageable prioritized components
MODEL: Adaptive Rebuild Design
Architect innovative solutions that rebuild systems better than before
PROTOTYPE: Disciplined Experimentation
Test and validate solutions through controlled, low-risk experiments.
LAUNCH: Orchestrated Scaling
Deploy validated solutions with precision execution and adaptive management.
EVOLVE: Continuous Strategic Evolution
Institutionalize learning and build organizational DNA for perpetual adaptation.
What is coming next? Your Call
Request Urgent Help
Book a Discovery Session
Keep Learning by Yourself
Common Errors to Avoid
Oversimplifying
Ignoring critical variables can compromise quality and generate new problems.
Not Involving Teams
Simplexity requires collaboration. Without participation, resistance to change increases.
Forgetting Culture
Without an agile mindset and openness to change, even the best tool fails.
"Simplicity is not a shortcut; it is intelligent design" — Werner Vogels
Our "Secret Weapon" for a Secure Solution
People, data, processes, and technology are the fundamental pillars of 21st century companies
Google has developed a cutting-edge tool to manage its entire business and customer ecosystem. We are taking advantage of this opportunity to maintain the simplicity of our SIMPLEXITY integration, without compromising intelligence.
When we combine our S.I.M.P.L.E Cycle, it allows us to always have control over the different pillars of an organization's success in 2025, People-Data-Process-Technology.
Why SIMPLEXITY Works for Decision-Makers?
Strategic Foundation
Strategic by Design
Each stage is mapped to a core Simplexity principle, ensuring discipline and clarity.
Balances Strategy & Execution
Links visionary thinking with actionable steps
Adaptable Methodology
Human-Centric
Addresses culture, leadership, and team dynamics
Rigorous, Not Rigid
The cycle is iterative and adaptable, allowing for rapid pivots without sacrificing analytical depth.
Executive Excellence
Analytical Depth
At every stage, analysis is performed through multiple business lenses (People, Process, Technology, Data)—depicted visually at the center of the cycle, not embedded as steps.
Executive Alignment
The methodology supports high-stakes decision-making, balancing speed with sound judgment and stakeholder alignment.
The Methodological Backbone that you will never see again
SCAN: Systems Intelligence
Drive an advanced diagnostic intelligence to understand the full complexity ecosystem.
  • 360° Stakeholder Mapping: Power dynamics, influence networks, resistance patterns
  • Complexity Archaeology: Uncover hidden dependencies and legacy constraints
  • Environmental Scanning: Market signals, competitive intelligence, regulatory shifts
Executive Application: Build comprehensive situational awareness before any strategic move
ISOLATE: Strategic Decomposition
Break down overwhelming complexity into manageable, prioritized components
  • Problem Architecture: Decompose challenges into root causes and interdependencies
  • Priority Matrix: Isolate high-impact, manageable interventions from noise
  • Risk Segmentation: Separate controllable from uncontrollable variables
Executive Application: Transform paralyzing complexity into actionable priorities
MODEL: Adaptive Rebuild Design
Architect innovative solutions that rebuild systems better than before.
  • Solution Architecture: Design integrated approaches that address root causes
  • Scenario Modeling: Build anti-fragile strategies resilient to multiple futures
  • Systems Integration: Ensure solutions create compound value across the organization
Executive Application: Create breakthrough strategies that turn complexity into competitive advantage
PROTOTYPE: Disciplined Experimentation
Test and validate solutions through controlled, low-risk experiments.
  • Rapid Prototyping: Design minimal viable interventions for fast learning
  • A/B Strategy Testing: Compare alternative approaches with measurable criteria
  • Fail-Fast Learning: Extract maximum insight from controlled failures
Executive Application: De-risk major decisions through systematic experimentation
LAUNCH: Orchestrated Scaling
Deploy validated solutions with precision execution and adaptive management.
  • Phased Rollout: Scale successful prototypes with risk-managed expansion
  • Change Orchestration: Coordinate multiple workstreams with military precision
  • Performance Intelligence: Real-time monitoring with predictive analytics
Executive Application: Execute transformation with measurable results and controlled risk
EVOLVE: Continuous Strategic Evolution
Institutionalize learning and build organizational DNA for perpetual adaptation.
  • Knowledge Harvesting: Capture and systematize lessons learned
  • Capability Evolution: Upgrade organizational competencies continuously
  • Anticipatory Intelligence: Build early warning systems for future disruption
Executive Application: Future-proof the organization through embedded adaptability
Case Study: Amazon Web Services
Key ideas from Werner Vogels (CTO) on Simplexity 📺
Don't miss the conference on YouTube waiting for you at the end of this page!
Complexity Is Inevitable, But Manageable
As systems grow, complexity naturally increases. The challenge is not to eliminate complexity, but to manage it.
Decompose and Modularize
Break complex systems into smaller, manageable, and loosely coupled components.
Simplicity as a Guiding Principle
AWS services keep things simple for users while managing the underlying complexity internally.
Evolution-Adaptability Are Essential
Systems must be designed for evolvability from the outset. "Make evolvability a requirement" is a foundational lesson
Move Complexity to the Right Place
Not all complexity should be exposed to customers.
Continuous Learning and Questioning
Teams should always be a "little bit scared" that they're missing something.
Plan for Failure—Design for Resilience
"Everything fails all the time." Systems must be designed with failure in mind
Change Is the Only Constant
Vogels emphasizes that digital systems must constantly adapt

01:50:14

YouTube

​​Amazon Web Services CTO - Dr. Werner Vogels Keynote - Simplexity

Watch Dr. Werner Vogels, VP and CTO at Amazon.com, as he shares the critical lessons and strategies he has learned for managing increasingly complex systems. The keynote explores the core principles for embracing complexity, drawing on Amazon’s experiences building distributed systems at massive scale. Learn more about AWS events: https://go.aws/events Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts e

Your SIMPLEXITY Consultant
Geoffroy VILBERT
Strategic Project Director
Energized by Complexity & Emergency Specialist
  • International executive with 25+ years of experience spanning Europe, USA, and Latin America (10+ years)
  • Expert in Strategic Growth, Transformation, Leveraging M&A with proven project management expertise,
  • Holistic approach integrating Strategy, Finance, Sales, HR, SCM, and IT+AI to drive sustainable business performance,
  • Industry expertise: automotive manufacturing, security, renewable energy, food industry, and construction